Why we love social media.

I’ve been thinking about Facebook’s popularity and the entire social media experience in general, trying to figure out what it is that causes us to become legitimately addicted to it. My own journey through the pitfalls of social media has been fraught with… indecision, to put it kindly. I’ve jumped from one thing to another and back again more times that I can count, and my poor wife — who has suffered through my indecision — can attest to it. Wherever it seemed that there might be more people I could connect with, that’s where I went. That, to me, is the essence of social media and why we’re so attached to it

In one way or another, we are all alone.

Social media outlets have made it extremely simple to connect with people from around the world that have similar interests. Maybe you live in a fairly remote area, or maybe you live in a place that doesn’t quite line up with your view of the world. No problem, there are thousands of people online that think exactly like you do, and all you have to do is find them. That’s the lure of it all. The hope for commonality, the promise that we’re not alone in how we feel; that there are others out there just like us. The prospect of finding a group of people who like the same stuff we do and that wants to talk about it. That’s what it’s about, really.

We just want someone to listen to us.

We want someone to read the comments we leave, read the mundane status updates we offer, look at the pictures we take, and watch the videos we record. We want someone to look at all of this stuff that we share, and we want them to appreciate it. We want them to interact with us, even if it’s nothing more than clicking a “like” button. We want these things so we’ll feel like we are in fact not alone, and that people really do notice us. We’re looking for approval. We’re reaching out to the internet in search of validation. We want someone, anyone, to tell us that we’re worth liking.

Well… at least that’s why I do it. 😉

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