Google+ and What It Needs to Survive

Circle_Me_Google_Plus_Logo

Image by The Daring Librarian via Flickr

Ladies and gentlemen, I like Google+.

There.

I said it.

Wow, I just got the strongest feeling of déjà vu… weird.

Anyway, I find myself really liking Google+ lately. I still know practically no one on it, but that’s kind of the point. Thanks to a retweet, I’ve found myself being added to the circles of strangers. I add them right back. There was a time, however long ago it might have been, that your best friend was a stranger to you. You met somehow, hit if off, and you’ve been friends ever since, right? That’s what I’m hoping for from Google+. Not to mention that it’s infinitely easier to look at than Facebook is. Ultimately, that’s what this is. A fight between two titans that I think can be summed up in two links.

On one hand, you have Google.

On the other, Facebook.

To quote a great imaginary American, that’s all I have to say about that.

What I would like to discuss are the things that Google needs to do to come out on top.

Out of the gate, I think they’re more ahead than people realize. Who doesn’t have a Gmail address these days? Well as of yesterday, you’ve got a Google+ account, too. All you have to do is activate it, and away you go. People are looking for something new… something that isn’t Facebook. Google can offer that, while still maintaining a similar (and thankfully trimmed down) user interface.  It will be easy for people who want to use Google+ to do so. Google has achieved metonymy… we don’t search, we Google. So they’re a well-establish brand that reaches absolutely everywhere, offering a service that’s similar to its main competitor while still feeling fresh. What do they need to do?

Despite Google’s proliferation of the internet at large, they’ve got an uphill battle as far as the like button goes. I’ve noticed more and more +1 buttons showing up (on this very blog, for example) and I think that’s a tremendously good thing. Saying that you “like” something is natural and ingrained into us almost as soon as we learn to speak. You don’t see many kids running around saying that they “plus one” cookies, after all. Google has an ace up their sleeve in this area, though. Once you Like something on Facebook, you’re done. Button clicked, interaction complete. With Google+, if you +1 something you then have the option of adding it to your stream with comments about why you +1’d it. It’s so painfully simple in its execution that it becomes elegant. “I enjoyed this. I want to support it and share it with people I know. Oh, I can do that all from one button? Thanks, Google!” When we see the +1 button being spread a little further, I truly believe it will start to gain ground. For now, they’ve still got a way to go.

Another thing that Facebook has on Google is saturation. Practically everyone has a Facebook page. I mean, for crying out loud, Sears has one. Sears. You can log into a bajillion (rough estimate) services using your Facebook account. Google needs to develop that type of market saturation. If I take a cool picture with Instagram, for example, I can share it straight to Facebook, Tumblr, Twitter… but not Google+. That’s simply got to change. Google has to develop the same level of connectivity and interaction with these services that Facebook has to stand a chance. They’ve got to make it simple and easy to get content to them, and they’ve got to connect with other social networking sites like Twitter. If Google+ can become a hub for sharing social media, they’ll be on the right track.

It took a while to grow on me, but I like Google+. I really do. I hope that ultimately, it gets down to a bare-knuckle brawl with Facebook and emerges victorious. If you’d like to add me to your circles, and I’d love it if you did, you can find me here.

Related articles

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s